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Photograph: Blessing Olarewaju / Unsplash

The moment things shifted

Fernando Muñoz Amuy's career trajectory took an unexpected turn when he returned to Costa Rica after managing a five-star hotel in Barcelona, Spain. He had studied gastronomy at Universidad Latina de Costa Rica, but his experience abroad gave him a new perspective on the role of culture and hospitality in people's lives. Fernando wanted to use his skills and knowledge to help others explore different cultures and showcase the offerings of his home country.

Cartago, where he is based, is a city rich in history and culture, with a blend of indigenous and Spanish influences. Fernando's decision to return to Costa Rica was likely influenced by his desire to share this heritage with others. By transitioning from hotel management to cultural exchange leadership, he aimed to create opportunities for people to experience the beauty and diversity of Costa Rican culture.

Fernando's shift in focus marked a significant change in his career path. He had previously worked in a high-pressure environment, managing a luxury hotel in a foreign country. However, by returning to Costa Rica, he was able to redirect his energy towards promoting cultural exchange and understanding.

What they tried

When Fernando returned to Costa Rica, he began to develop and lead cultural exchange programs. These initiatives allowed him to share his knowledge of gastronomy, hospitality, and culture with others. By creating opportunities for people to engage with Costa Rican customs and traditions, Fernando aimed to foster greater understanding and appreciation between different cultures.

Fernando's approach to cultural exchange was likely influenced by his own experiences as a student abroad. He may have recognized the value of immersing oneself in a new culture and the importance of building connections between people from diverse backgrounds. By creating programs that facilitated cross-cultural exchange, Fernando hoped to replicate this experience for others.

What worked, what didn't

While specific details about the success or challenges of Fernando's cultural exchange programs are not provided, it is clear that his efforts were driven by a desire to promote understanding and appreciation between cultures. As he navigated this new role, Fernando may have encountered obstacles or setbacks, but his commitment to sharing Costa Rican culture with others remained unwavering.

Fernando's experiences in both the hospitality industry and as a cultural exchange leader likely taught him valuable lessons about effective communication, adaptability, and leadership. By applying these skills in a new context, he was able to build bridges between cultures and create opportunities for people to engage with Costa Rican customs and traditions.

What they'd tell someone else

When asked about his goals for the future of cultural exchange programs, Fernando emphasized the importance of helping people get out of their comfort zones so they can explore different cultures and meet new people.

"I want to help people get out of their comfort zones so they can explore different cultures and meet new people." — Fernando Muñoz Amuy, in an interview with Toucan Abroad, 2023.

This quote captures the essence of Fernando's approach to cultural exchange: by encouraging people to step outside their familiar environments, he aimed to create opportunities for meaningful connections and cross-cultural understanding.

Key facts
  • Studied gastronomy at Universidad Latina de Costa Rica
  • Managed a five-star hotel in Barcelona, Spain
  • Returned to Costa Rica to lead cultural exchange programs
Editorial note
Reported by Sofia Mendes on May 20, 2026. Verified against: Staff Interview with Fernando Muñoz Amuy. For corrections, contact [email protected].